There are many common misconceptions about logo design ideas, like that “it’s easy to make one,” or that a logo-making app can invent it for you. There’s a lot that goes into making any one of seven different types of logo design, whichever you choose.
How do you pick the right logo fonts and colors, or the right logo design software designing your company logos without making disastrous mistakes along the way?
Keep reading to find out what the top common mistakes with designing logos are and how you can avoid them.
1. Too Complex
A logo design shouldn’t be too complex. Simple logo designs are best today for a variety of reasons, not the least of which is our form factor. Most of the time (61% of the time, in fact) people are looking at a website or app on their phone instead of a computer.
You need a logo to look good in all situations, including a business card. Complex logos have issues with color, readability, imbalance, and more.
Keep it simple.
2. Too Abstract
On the other end, simplicity can breed too much abstraction. Instead of looking at something you can understand, sometimes logos end up being weird pieces of art you might see in a modern museum of art.
A bit of abstraction from reality isn’t a bad thing, as long as people can still relate to it. This can also happen with complex logos that are trying to do too much.
If you’re going for something abstract, it’s best to have it hint at something real to keep people involved.
3. The Colors Are Off
Color theory is a deep field that involves sciences like psychology, physics, and anatomy. Keep in mind that color-blindness is a very common phenomenon in the world. It might not be worth staying up nights deciding between two subtle shades that only you will notice.
On the other hand, what you should be paying attention to is the overall flow of emotional or cultural significance in relation to your company image. You also don’t want colors to clash on accident.
Try to follow color theory as closely as you can and you’ll avoid a lot of pitfalls.
4. Creating Your Design in Living Color
Color is one of the last steps in your design. Even if you know certain features will be a company brand color, it’s best to create the design through all the phases before adding color.
If your design doesn’t work in black and white, it won’t work in color.
5. Use the Right Software for Your Needs
There are a number of free software choices out there, but they’re quite limited or far too complex to understand. They also often lack the capability of conforming to industry standards.
At the same time, you don’t need a whole graphics suite to obtain professional results. Ask a printshop what file types they expect and they can give you the standards they expect your files to live up to. You can often find a standalone product to suit those needs.
Likewise, you can see what file types and resolutions can get served on your website or app in advance and make sure you’re meeting those standards.
Avoiding The Top Mistakes With Designing Logos
There are dozens of horrible mistakes with designing logos that anyone can make, professional or hobbyist alike. Some are more glaring than others, such as the top five on this list.
Keep browsing to know more about what makes a good logo design software package or how to think like a designer!