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September 2022

Business

Great ways to promote your B2B services

If you’re looking for ways to promote your B2B services, you may want to first identify your audience, their pain points and preferred communication channels and tactics for ongoing business development. These help you select the right marketing strategies that put your B2B services right in front of your customers. Unfortunately, with so many tactics, tools and channels available for B2B marketing, choosing one that suits you may be challenging. Read on to learn ways you can promote your B2B services.

Tips for promoting your B2B services

Here are some essential tips for promoting your B2B services:

  1. Attend business events, conferences and workshops

Business events, workshops and conferences are a great opportunity to market your B2B services. They give you direct access to potential clients, allowing you to showcase your services and sell your business. When attending business events and workshops, try standing out from your competitors to attract prospects. A great way to do this is to use custom-made exhibition stands. These exhibition stands usually have eye-catching visuals and images, creating a good first impression on your target audience.

  1. Consider a niche-driven approach

Your target audience is likely to spend cash on a business that gives them personalised attention and makes them feel unique. So, find an area of the industry you can provide specialised solutions and experiences for your consumers. This will help make your marketing efforts easier as it defines what you do and distinguishes you from the competition.

  1. Update your website

Be sure to update your website regularly – at least once every three weeks. This makes you seem like a vibrant and active business to your prospective clients. It also helps you gain more traffic to your web pages. You can add landing pages on your website that direct prospects to specific audience segments, providing a way to showcase something new you offer. You can also create a content calendar for your website that outlines the regular content that you have uploaded.

  1. Use search engine optimisation

If you want your consumers to discover your B2B services quickly, use search engine optimisation (SEO). SEO improves the visibility of your website when people search for terms relating to your services. You can use SEO in the following ways:

  • On-site SEO: Include target keywords at the correct densities in your blogs and web pages
  • Off-site SEO: Add links to guest articles and social media posts that point back to your website
  1. Invest in social media

Social media is growing daily, and most businesses use it to connect with vendors, consultants and colleagues. You can use social media platforms to join in on discussions, share solutions and follow target audiences. This will help you find more prospective clients and interact with your audience, giving you the space and time you require to advertise your B2B services. There are numerous social media platforms you can use to promote your business, including LinkedIn, Facebook, YouTube and Instagram.

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Business

Proactive Network Security Solutions; Factors to Consider to Ensure Your Business is protected

Nowadays, it’s well known that a proactive approach to IT administration is the key to a reliable and safe IT infrastructure. No matter how big or small your company is, most business leaders know that everyone is a target.

Beyond criminal activities, network security problems can also arise from equipment failure, user error, and natural calamities that compromise or even destroy crucial data. There are remedies for any situation, regardless of the cause, but they all hinge on whether your business takes proactive network security solutions to cyber security.

Consider these critical elements while looking for IT security services for your company.

Proactive monitoring

Changes to your systems might become issues in the long term if they are not controlled. Any comprehensive IT solution should continuously and proactively monitor

 the systems and activities of your entire network.

To identify potential system threats like computer viruses, hacking attempts, and more, proactive monitoring involves keeping an eye on and documenting all incoming/outgoing data and activities. As a result, it is essential to put in place proactive network security solutions.

Best practices

Chances are high that your firm should support something if the majority of (or all) security professionals do. Industry best practices are in place because they have consistently been put to the test and consistently produced the best results in the vast majority of circumstances. Trust the consensus of all the experts rather than just one.

Backup and Recovery

A data recovery strategy and various backup systems, both on- and off-site, should be a part of any complete proactive network security solutions to ensure your business can recover in the event of a security breach, data loss, or equipment failure.

The data recovery strategy is your last line of protection and a requirement for every business, regardless of size. In the worst-case scenarios, data loss can (and has) led to complete company failure. The repercussions of data loss can be severe. Data loss means your clients will no longer have faith in your capacity to keep everything working correctly.

Communication

Working communication tools are essential for prosperous firms but are sometimes disregarded. To guarantee that your business can easily communicate with clients, partners, and vendors, email, telecommunications, and electronic data exchange (EDI) must be operational.

Although mobile devices and other communication technologies have advantages, the rise of BYOD in the office has created new opportunities for hackers to access your system. Your IT staff should implement procedures and guidelines to handle security breaches in communication.

Network Security

Threatening malware and illicit conduct abound on the internet. Because of this, network security measures like firewall intrusion prevention, spam filtering, and malware protection, to mention a few, are engaged in a never-ending conflict with cybercriminals.

The ideal approach for any business is to select an extensive network security plan specifically tailored to meet your company’s unique network security requirements because there are as many solutions as thieves learning how to circumvent them.

Strategic Planning

Examining the large picture is just as crucial as studying the problems. It is vital to have a clear strategic IT plan for expansion supported by a strategy for carrying out that plan because a business that plans for growth is more likely to evolve.

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