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February 7, 2022

Business

How to Start a Skincare Company

Are you thinking of starting your own skincare company? 4 million Americans applied to start a new business in 2021. The beauty industry is booming with opportunities for new business owners.

So how do you get started? Developing skincare products requires more planning than the average business. Aspiring business owners need to research the relevant laws and regulations before developing their products.

Do you want to learn more about how to start a skincare company? Here is everything you need to know before you jump in.

Find a Niche

The beauty industry is saturated with thousands of skincare brands that create everything from cleansers to sunscreen. So what makes your beauty products stand out from the crowd? Before you start developing a skincare line you should be certain about what makes it authentic.

Take a look at some of the skincare products on the market and decide who your target customer is. Luxury skincare of specialized treatments? The world is your oyster!

Check Laws and Regulations

Products that are applied to the human body are subject to strict cosmetic regulations in the US. Examples of these products include:

  • Makeup
  • Skin Moisturizers
  • Perfumes
  • Lipsticks
  • Deodorants

Products must be labeled with the correct information. You should also make sure that your business is registered and insured. Educate yourself on allergens, preservatives, storage, and shelf life of skincare products.

It is also important that your product is tested by a reputable laboratory such as BPI Labs. Laboratories will put skincare products through rigorous tests to ensure they are safe and free from dangerous bacteria. A reputable lab can also advise on packaging and labeling compliance.

Work With a Manufacturer

Unless your products are homemade, you’ll need to find a manufacturer. You should factor in price, speed, and standard when you start speaking to a manufacturer. There are lots of companies in the US that manufacture skincare products but it may be cheaper to find a company abroad.

When your product becomes popular you’ll need a manufacturer who can keep up with the demand. Once you nail the manufacturing process, you can start promoting and selling your products.

Develop Your Marketing Strategy

It’s no use having a killer product if nobody knows about it. A lot of social media influencers will promote your products for free on their platform. They can review your product and advertise your skincare line to their followers to increase your website traffic.

Build your online presence by posting exciting, high-quality images of your products on your social media channels. People are more likely to check out your products if they buy into the overall branding of your product and story.

Start Your Skincare Company Today

Starting your own skincare company requires preparation and knowledge of the beauty industry. You’ll need more than a great product to create a successful line of skincare products. Make sure you do plenty of market research and find your niche before you get started.

Did you find this article useful? Read more articles like this on our blog!

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Technology

5 Benefits of SEO You Can’t Miss Out On

Over the last decade or so, more and more businesses took at least part of their operations online. Yet, many small businesses resisted that change. The pandemic made many small businesses take that step in order to survive.

Taking your business online is, of course, a different animal than succeeding online. When everyone was ordering everything online, even a so-so web presence could help you secure some local business. With most businesses open to the public again, you need more.

The most obvious step is business SEO. Not clear on the benefits of SEO? Keep reading for five of the key benefits you can get.

1. Better Search Result Ranking

The most obvious and often most important benefit for many businesses is that search engine optimization improves how your website pages rank in search results. The better your pages rank, the more traffic your website generates.

While raw traffic isn’t everything, there is something of a numbers game involved. The more people who see your site, the more likely you are to sell something to some of them.

2. Improved Customer Targeting

A good SEO service doesn’t aim solely at getting more eyeballs on your site. Yes, more visitors can mean more sales, but it’s a brute force approach.

Good SEO also aims at improving your overall content. The more focused your content is, the more targeted the visitors to your site become. The closer those visitors are to your ideal customer, the more sales you’ll make.

3. Improves User Experience

Ever visit a website and find it impossible to navigate or very difficult to locate the products or information you want. That’s a terrible user experience. Unless you need something that only that company sells, odds are good that you’ll go looking for an alternative.

SEO also helps you dial in your website for an improved user experience. A good user experience encourages people to stay and contact you or buy directly from you.

4. Improved ECommerce Results

ECommerce is its own special little corner of online business. Having a store attached to your website is a start, but good SEO also includes some specific eCommerce marketing tactics. Building those tactics into your overall online marketing strategy can boost sales.

5. More Local Business

Spend some time researching online marketing and you’ll likely end up asking, “What is local SEO?” Local SEO is a set of tactics that focus on boosting your search engine results for a very specific geographic area, often a single city or town. This helps businesses that rely on local customers, such as restaurants.

Securing the Benefits of SEO

Securing the benefits of SEO might seem overwhelming because there are so many details to manage. Many small business owners turn most or even all of those details over to an SEO company.

You can start to build the foundation yourself, though. You can work on developing better, focused content. You can look for ways of improving the user experience on your website.

You can add a store to your website. These steps all get you closer to a more optimized website.

Looking for more marketing tips? Check out the posts in our Online Marketing section.

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